Online & Social Media Marketing

I am an intuitive person with strong interpersonal skills and great ability to adapt to changes.

  • Madrid, España
  • +34 678 497 195
  • Download CV


  • HEAD OF SOCIAL MEDIA2016 - Current


    + Management of the Social Networks Department of Ávoris, travel division of the Barceló Group, for: B, the travel brand, Evelop, Orbest, PlanB, Catai, Iberojet (Spain and Portugal). + Consultancy and advice for the rest of the group's brands: Special Tours, BCD, BCO Congresos, Viaja Waÿ, LePlan. + Creation of the strategic plan of social networks according to objectives. + Influencers program. + Content creation. + Social Customer Service. Crisis management. + Monitoring and analysis: actions and competitors. + Budget control. Reports. + Search and selection of collaborating agencies and service providers. + Supervision and training of team members.


    Consulting: Strategy, platforms, content, audiences, monitoring, metrics, KPIs, etc. Training: Introduction to Social Media Marketing. Using Social Media: Learn to use Social Media (Facebook, Twitter, Linkedin, Youtube, Google+, Pinterest and Instagram) at individual and corporate.


    GLOBALIA S.A. (Madrid/España)

    For AIR EUROPA, BE LIVE & LUABAY HOTELS, HALCONVIAJES.COM/VIAJES ECUADOR. As Social Media Manager: + Design and implementation of Social Media strategies. + Managing presence in social networking sites, social media campaigns and day-to-day activities, coordinating the In house an external Community Management Team. + Analysis of the relative positions of the company and its competitors. + Definition of social KPIs and their relationship to business KPIs. + Manage and create digital content as well as day-to-day supervision of blog content and social media channels. + Monitoring trends in social media technologies and solutions. As Online Manager: + Coordinating with different agencies the online marketing budget and the strategy for: SEM, Affiliate programs, SMO and SEO strategy, Web analytics KPIs, Email marketing, Display. + Managed integration of systems and APIs. + Build an engagement strategy for digital content in support of our business goals.

  • WEBMASTER2007 – 2009


    + Re design the website and + Review statistics and monitor analytics + Maintain and plan for future changes to the website.

  • AD SALES COORDINATOR 2002 – 2006

    FoxSports LATAM (Buenos Aires/Argentina)

    + Media & Communications, Advertising & Media Planning.

  • AD SALES COORDINATOR 2000 – 2002

    CLAXSON SA (Buenos Aires/Argentina)

    + Media & Communications, Advertising & Media Planning.


  • Economics ScienceArgentina

    UBA - University of Buenos Aires

Addtional Training

  • • Marketing and advertising for SMEs • E-Business and E-Commerce • Marketing and Sales Management • Legal Obligations of E-Commerce • Community Manager • Hootsuite Certified Professional and Ambassador to Spain • SEO • ReviewPro Online Reputation • Web Analytics • Digital Marketing • Official Instructor Symbaloo • Workshop: "How to Manage Your Time" by Swapsee • Applying social media into education • Effective Presentations • Digital Marketing: new trends • Managing people • Online Marketing Strategies. Community Manager • Bitcoin, the virtual currency • Creative Copy • Legislation in the Digital Economy • Community Manager: Keys for managing online communities


  • Creative Copywriter

  • Symbaloo

  • Web Analytics

  • ReviewPro

  • Hootsuite


  • English

  • Spanish

  • Italian

Social Media

  • Facebook

  • Twitter

  • Linkedin

  • Instagram

  • Google+

  • Pinterest

Graphic design

  • Photoshop

  • Indesign

  • Illustrator

  • Flash

Web design

  • Dreamweaver

  • Wordpress

Download CV

Contact info

  • Madrid, España

  • Email:
  • Phone: +34 678 497 195

Keep in touch



If you want to dive into the world of social media and do not know how, I can help you. We can design a customized training according to your knowledge and interests, so you can begin to manage and take advantage of social networks.

  • Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Linkedin


You will learn how each of these social networks works, and you will find tools to achieve a better organization and distribution of your own time.

  • Hootsuite, Buffer, Topsy,, Mention y many more.


Do you need a blog? I can guide you, so you can start from scratch yourself or coordinate the creation of your blog with the appropriate professionals.




Customized training for employees. Learn how to use social networks as a tool for collaborative work.

  • Creating proposals, schedules, reports.


Contact and start talking.I have available schedules.


* The location of the classes is to be arranged.



  • Sira Echevarría

  • “Silvina is passionate about social media and it shows in each of her classes. Her extensive knowledge accumulated over the years working for RRSS, gave her the experience to explain in a clear and enjoyable way for both, beginners and those who need more advanced skills. She also knows all the tricks and tools to facilitate the management and coordination of content and publications. She is the best teacher in order to gain confidence in how to use Facebook, Twitter, Pinterest, Instagram, Linkedin... ”
  • Sol Goldeantaer

  • “Silvina's classes have been a great help in understanding and learning how to make good use of social networks. Besides being very organized, clearly and practical classes adapted to the needs of each student. Is very easy to get started into the networks world.”
  • Raúl Ortiz

  • “The classes were fun and, of course, useful. Fully customized and adapted to our business needs. A great job. Like, FAV and RT to her classes.”

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