SILVINA PRADO MARTINEZ

Employment

• HEAD OF SOCIAL MEDIA2016 - Current

  ÁVORIS, REINVENTING TRAVEL

  + Management of the Social Networks Department of Ávoris, travel division of the Barceló Group, for: B, the travel brand, Evelop, Orbest, PlanB, Catai, Iberojet (Spain and Portugal). + Consultancy and advice for the rest of the group's brands: Special Tours, BCD, BCO Congresos, Viaja Waÿ, LePlan. + Creation of the strategic plan of social networks according to objectives. + Influencers program. + Content creation. + Social Customer Service. Crisis management. + Monitoring and analysis: actions and competitors. + Budget control. Reports. + Search and selection of collaborating agencies and service providers. + Supervision and training of team members.

• CONSULTING & TRAINING IN SOCIAL MEDIA2014 - Current

  Consulting: Strategy, platforms, content, audiences, monitoring, metrics, KPIs, etc. Training: Introduction to Social Media Marketing. Using Social Media: Learn to use Social Media (Facebook, Twitter, Linkedin, Youtube, Google+, Pinterest and Instagram) at individual and corporate.

• ONLINE & SOCIAL MEDIA MANAGER 2009 – 2014

  GLOBALIA S.A. (Madrid/España)

  For AIR EUROPA, BE LIVE & LUABAY HOTELS, HALCONVIAJES.COM/VIAJES ECUADOR. As Social Media Manager: + Design and implementation of Social Media strategies. + Managing presence in social networking sites, social media campaigns and day-to-day activities, coordinating the In house an external Community Management Team. + Analysis of the relative positions of the company and its competitors. + Definition of social KPIs and their relationship to business KPIs. + Manage and create digital content as well as day-to-day supervision of blog content and social media channels. + Monitoring trends in social media technologies and solutions. As Online Manager: + Coordinating with different agencies the online marketing budget and the strategy for: SEM, Affiliate programs, SMO and SEO strategy, Web analytics KPIs, Email marketing, Display. + Managed integration of systems and APIs. + Build an engagement strategy for digital content in support of our business goals.

• WEBMASTER2007 – 2009

  BARBADILLO Y ASOCIADOS (Madrid/España)

  + Re design the website Quefranquicia.com and Enfranquicia.com + Review statistics and monitor analytics + Maintain and plan for future changes to the website.

• AD SALES COORDINATOR 2002 – 2006

  FoxSports LATAM (Buenos Aires/Argentina)

  + Media & Communications, Advertising & Media Planning.

• AD SALES COORDINATOR 2000 – 2002

  CLAXSON SA (Buenos Aires/Argentina)

  + Media & Communications, Advertising & Media Planning.

Education

• Economics ScienceArgentina

  UBA - University of Buenos Aires

Addtional Training

• • Marketing and advertising for SMEs • E-Business and E-Commerce • Marketing and Sales Management • Legal Obligations of E-Commerce • Community Manager • Hootsuite Certified Professional and Ambassador to Spain • SEO • ReviewPro Online Reputation • Web Analytics • Digital Marketing • Official Instructor Symbaloo • Workshop: "How to Manage Your Time" by Swapsee • Applying social media into education • Effective Presentations • Digital Marketing: new trends • Managing people • Online Marketing Strategies. Community Manager • Bitcoin, the virtual currency • Creative Copy • Legislation in the Digital Economy • Community Manager: Keys for managing online communities